Mobile Application Development Tips To Target Your Audience
Are you a business owner that wants to develop an app for your target audience? Well, you’ve come to the right place! In this article we’re explaining what are the key considerations you should bear in mind when starting the app development process. Since mobile apps are helping people in different aspects of their life, from communicating with family & friends to even paying for groceries, businesses turn to mobile apps to attract clients and help them in their daily endeavors. So, hop up on the app train and find out exactly how you should foresee the development process to get out a great looking and, most importantly, helpful app for your business.
1. Who are you addressing?
Firstly, as most projects designed for clients, you need to figure out the profile of your targeted audience. Knowing who you are addressing helps your company tons: you can figure out what they love to eat, drink, watch on the TV and use that to your advantage.
A study made in 2012 by Nielsen showed that people went from an average of 32 apps on their phone in the previous year to 41 apps in 2012. Considering it’s 2016, we can only imagine the number has grown. What does this mean? Smartphone users are experienced in the ‘app world’ and have already developed a sense of what they like and don’t like. They even have a level of performance they require from an app to enjoy using it. Don’t believe us? Maybe you’ll believe Compuware: in one of their surveys, they found out that 79% of users will not give an app more than two chances if it has proven to have a low performance.
What should you take away from this? If you want to create a successful app, you need to put your best effort in it. Your app has to run smoothly, because lagging will draw people away.
2. The first reviews might be the most important
Of course, every review has an effect on what your ranking will be in the app store. But the first ones are crucial, because it will determine other users to either download the app or completely ignore it. So, obviously, you’re aiming for 5-star reviews from the start. You’ve probably noticed that when a user gives a low rating to an app is because of performance: either the app doesn’t load, lags, or doesn’t do what it’s supposed to do.
Studies have shown that a 4.5-star rated app will be downloaded 4 times more than a 3.5-star rated one. So… look out for those first reviews. If you start getting bad reviews in the beginning, reach out to those people and find out as soon as possible what the problem is. You need to fix your issues as soon as possible – or your app will disappear with the other hundreds of failed apps in the App Store.
3. Testing, testing, testing!!!
Before releasing the app out into the world, you need to test it, starting from CPU usage, all the way to app calculations. You can talk with your developer and establish what testing you need to do to know that your app will not crash and they will please the user. Even audio and video playback testing is extremely important for the perfect app.
You are entitled to know what testing is going on for your app and you should feel free to propose to your developer some testing techniques that you feel will make the app helpful for your users. A very important thing to think about is point of view.
Ask your app developer if they can test out the application in a realistic environment that would resemble your target audience’s environment. This sort of testing is very important because it will ensure you find out early on what your user’s problems could be (no internet connection, no GPS on their phone & so on) and you can adapt your app to fit their circumstances.
An app is very dependent on reviews. People are busier and busier, have a lot of apps on their phone, and they will not look twice at your app if it doesn’t have a decent rating. This means you need to get ahead of bad ratings and do all the necessary testing, but don’t forget about the user experience. After all, a fun, exciting and helpful user experience will make your audience give you 5-star ratings in the app store. So, what are you waiting for? Go out there and develop yourself an app!