iPhone/iPad development

Do Not Make the User Think—Do Effective iPhone App Designing

Today we are living in a high-tech era where mobile devices are ubiquitous and advancing in technologies. In the present era, innovation...

Written by Mehul Rajput · 2 min read >
IPhone app development

Today we are living in a high-tech era where mobile devices are ubiquitous and advancing in technologies. In the present era, innovation in technology is not a selling strategy, but user experiences through innovative technologies are beating the ground well for all sorts of businesses. Therefore, mobile app development field is not an exception.

There are many well-churned terms beating our eardrums daily in the iPhone app development industry such as usage of colors, effective and pleasing designs, and typography are tools to create excellent user experiences. No doubt, we only can achieve visual continuity, sumptuous UIs, accessibility, usability and functionality by amalgamate of these tools in our iPhone application designing, but at what cost?

Excellent User Experiences at What Cost?
• By introducing intricate widgets for each unique feature and functionality
• By cluttering iPhone screen with those widgets
• By overdosing programming codes with “if…else” statement to meet the well-though scenarios
• By reducing overall performance of iPhone app due to fatty code and data in backend
• By confusing user in to the selection of only useful widgets, UI elements, or content relevant to their present contexts

“No”, a single word answer for all above questions. In user experience designing, letting our users to think much is a big sin. Let them to operate our iPhone application in the relaxed and comfortable mood. Don’t let them to think much by offering intuitive, clutter free, and quickly performing designing and programming.

Oops! This seems double edge sword. If we are reducing features, functionality, widgets, UI elements, and other choices, we never can hit our excellent UX designing targets. If we do these all, we are committing suicide in terms of performances. What is the exact way out from this situation?

Usage of Latest Technologies to Solve Problems
Yes, we have great internet connectivity thorough our iPhones, excellent processing power, enough memories, better iOS, and most importantly cheaper cloud services to make real-time web services availability. Of course, instant real-time web services connectivity can leave impact a lot on our future iPhone app designing course and strategies.

Let’s understand this through an imaginative use case scenario of our iPhone app designing for a big mall as a shopping app with all modern features and functionality. When our user is entering in to a big mall they have to take a token in the form of a lightweight mobile application downloading that is working in any mobile OS existing on the planet! Once she download our app on her iPhone, she will welcome with a screen and will request her to sign up so she can get most personal user experiences and promotional offers.

Imaginative Use Cases
During signing up process, she will get numeric and alphabetic virtual keypads in the contexts of the fields she is going to fill up! Vow! No selection process, just real-time updates according to the context and relevancy of the form fields. Once the process is finished, a guidance screen will appear and let you have an entire map of a mall and tags of the goods they sell.

When she reach at a shop and think about something to find interest of her, she would have all products displaying on her screen with details of descriptions, pricing, and promotional offers. Not only these, but also have comparing statistics for the same products available here and elsewhere! If she wishes to buy anyone, she has to point her iPhone camera on the QR code stick on that product. The rest of all e-commerce functionality will accomplish automatically and the shop owner will hand over that product in her trolley.

Real-Time Backend Update Technologies
At iPhone programmers’ point of views, these scenarios need tons of code, well-though use cases planning, and plenty of options in UI designing. Now, tell me is it possible to pack up all in a tiny iPhone device? Never, we need to have real-time web services functioning as backend on the servers or clouds. Constant connectivity and updates of GPS data and other contextual analysis on server backend can only perform fastest ways.

We have to processthe entire user experience in following ways: our backend on server or cloud will identify the user contexts first. The next step would be to generate UI elements, content, and widgets according to the contexts only so the user never would have to think of any selection as well as never feel cluttered screens with unwanted UI elements. In the third step, those all info would pass to the iPhone app’s front end and iPhone app will resume according to the real-time updates time-to-time from the user’s device.

Written by Mehul Rajput
Mehul Rajput is a CEO and Co-founder of MindInventory, a leading web and mobile app development company specialized in android and iOS app development. Delivering best solutions to its local and global clients it leads to better business all around. Profile