There is a saying: “If you don’t risk anything, you risk even more” and it applies perfectly to those who want to enter the mobile app development industry, but they’re too afraid of the failure. It’s true that everyone wants to become popular over night, but the struggle to get into the top 10 percent of app stores is giving them nightmares and sometimes, they even wonder if it was worth the effort to build a great application. Young entrepreneurs are big dreamers and they’re ready to face all challenges, but they want to be sure that they’re heading in the right direction. No matter if they’re planning to release an application for Android or iOS, the goal is to reach out to their customers by any means. But first, here are some questions that every startup needs to answer before proceeding with app development.
1. What’s Your Motivation To Build An App?
Let’s say that years ago, when you’ve bought your first smartphone, the first thing you did was to download an application or a game that you’ve heard about. It was love at first… use and you decided to learn to code, hoping that one day, your application will be installed on millions of devices. This was your motivation: fame and money and you were ready to do anything to accomplish your goals.
2. How Do You Know Your App Idea Will Not Be Stolen?
Some of us can’t help but share our plans. It’s not a big deal when talking to a trustworthy friend, but when it comes to business, it’s better to keep your mouth shut and not give any details about the steps you’re about to take. Especially if you have developer friends who lack inspiration! However, if you still want to ask an opinion on what key features to add, it’s better to make the other person sign a Non-Disclosure Agreement first, just to make sure that your app idea is safe.
3. What Platform To Choose?
The Google Play store houses more applications than the Apple’s App store, and most developers prefer to build an Android app because they can add features that are not supported by iOS and because there audience consists of a variety of social classes. iOS apps are created mostly for premium users, who don’t mind spending a few dollars on them. But, it takes more time and it costs more to create an Android app and if it doesn’t generate interest, developers lose their investment and admit defeat.
Related blog: What’s the Right Platform For Your App Launch?
4. What Makes Your App Special?
The market for mobile apps is flooded and your application will compete against other millions of different types of apps. It’s easy to enter the market, but how will you convince strangers to give your app a try, if they don’t know anything about it? It’s very simple! Your app will stand out if it has the right features that help users in their daily lives, no matter if they’re looking for a decent game that will break their routine, or an application that will simply their work. Also, you should take into consideration that target markets differ from one area to another and it’s best to focus on those with a larger number of users. Find out what users want and make their experience as pleasant as possible.
5. Have You Thought About The Price Of Your App?
If you’re building an app just for fun and it will be free to download, then you can say good bye to your plans to get rich. Unless you’ll introduce in-app purchases and customers will pay good money to unlock more features. Don’t extort them, don’t get greedy and set a fair price. But, if the price for your app is a one time fee, then depending on how complex your app is, you will charge your customers between a few cents and 100 dollars.
6. How Much Will It Cost You To Build An App?
Large app companies invest up to 1 million dollars to create those apps that get into the top 5 of Google’s Play store or Apple’s App store. To build a savvy app, you would spend between $150,000 to $450,000, while small companies with 2 or 3 employees usually invest between $50,000 to $100,000, but these sums depend on each targeted platform.
There is no way to prevent failure and it’s not sure if your work that took you 4 to 6 months will be in vain or not. The secret is to persevere, collaborate with the greatest minds and wait for the results to appear over time.