The business models and trends keep leaping at a very rapid pace. The emergence of eCommerce websites has put the entire market scenario on a totally different track where online purchase and sale of the items continues 24×7 unstoppable.
According to the US Department of Commerce, nearly 53% global consumers have already got an access to eCommerce sites. This is quite certain that the above indicated numbers will rise and so even the brick and mortar stores are embracing the online business mode without any doubts.
So once you take the right decision of opting for the eCommerce so as to boost your sales and make your online presence, the next step is choosing the appropriate platform. You might ask whether the choice of the platform will have an influence on the business performance. To answer your question – yes. As such there are a number of platforms but Magento is leading the way forward as a top-notch eCommerce platform.
Now the question is why Magento has undoubtedly become the first and only choice of large number of esteemed clients? Let’s dig a reply to this all important question.
1. An Open Source Platform Free of Cost
Magento is an open source platform which is available free of cost. This is one of the reasons why most eCommerce owners prefer this platform as it allows you to save lots of bucks. The addition of tweaks to the source codes and also adding the functions is certainly at the hands of the developers. Magento can be managed easily and it can maintain two or three eCommerce stores at one go with the help of single admin panel.
In addition to that the entire list of purchases as well as the sales are managed through a single database. The Magento developers does not have to invest much time because of this feature of Magento.
2. Makes the Product Browsing Much Easier
It is a known fact that only those eCommerce business have excelled in this competitive era, which allows their customers hassle-free browsing from whichever device they are using. The client can avail all information regarding the item making it easier to buy it.
Magento is that platform which never compromises on that front. The support for even the international customers, acceptance of multiple currencies, the choice of various languages and fast booking is what you can expect from this platform.
3. Ideal Platform for Supporting All Business Sizes
Those eCommerce sites having the luxury of Magento are truly blessed because of its scalability. It is not that since Magento is offering its services to some of the biggest names in the business arena, it won’t help to prosper the small or the medium size enterprises. Being flexible and scalable, it allows the entrepreneurs to shape up their business according to their specific needs.
The aim of this platform has always been offering an invaluable customer experience so that the end users visit the same site every time they want to purchase anything online. It provides the facility to the consumer wherein they can zoom and enlarge the item to get a better view. With Magento you can be sure of getting clearer images and also supports app ratings and reviews.
4. Easily Drives Traffic to Your App or Site
One of the aspects that keeps hovering the minds of the business owner is how to drive more traffic. However, when Magento is by your side, you do not have to take much stress as it will help in driving traffic to your eCommerce site.
This is mainly due to the fact that it is SEO friendly. Magento gets full support and assistance from various search engines as it is keyword centric and offers clear tags. This in turn boosts the sales.
5. In-Built Powerful Tools
The benefits of Magento is not restricted to only being SEO friendly but it has very powerful in-built tools which enhance the shopping experience of the customers.
The platform is combined with HTML5 helping a great deal in smooth operation of eCommerce on mobile. Apart from supporting multiple clear images, it also has inbuilt video and audio facility. This acts as a guide for the customers visiting the website and navigating the products.
6. The Support of Reporting and Analytics
As an owner of the eCommerce business, you obviously want to track the number of potential customers browsing your app or the site. So, Magento is there to help you out in this regard with the support of reporting and analytics tools such as Google Analytics, Google base or Google Checkout. These vital and useful tools are better site managers and keeps informing you regarding the areas, which needs an improvement.
7. No Concerns form the Security Perspective
Magento offers a very strong and secured platform for your eCommerce app and site; so there should be no concern regarding the security. The consumers can make stress free payments online without the fear of leakage of confidential data.
Moreover, it has a secured and dedicated IP and SSL security. The more secured environment you provide to the end users via Magento, the more sales will hike with each passing day.
8. Offers Varied Options for Payments to the Customers
Magento excels over other platforms in many prospects and adding one more cherry into the cake is the option of making payments through a wide range of platforms.
The payments via credit or debit card or through internet banking is common but the Magento users also have the facility of using Authorize.net, Google and Apple Pay, PayPal etc.
9. Easy Options for Making Changes
Magento is such an exceptional eCommerce platform that allows the developers to make the relevant changes with great ease. As such there is no restrictions on the functionalities and you can add or remove the products without any difficulty.
This is the era belonging to the eCommerce business and choosing Magento as platform will be like adding feather to the cock. It will not only help in boosting up the sales but also keep on increasing the traffic through its SEO supportive behavior. So, get your online business on the right footing and add the wings to get higher up the order.