{"id":18170,"date":"2024-01-22T10:07:43","date_gmt":"2024-01-22T10:07:43","guid":{"rendered":"https:\/\/www.mindinventory.com\/blog\/?p=18170"},"modified":"2025-09-16T08:17:20","modified_gmt":"2025-09-16T08:17:20","slug":"netflix-snapchat-ux-design-revolution","status":"publish","type":"post","link":"https:\/\/www.mindinventory.com\/blog\/netflix-snapchat-ux-design-revolution\/","title":{"rendered":"Netflix & Snapchat’s Design Revolution That May Inspire You in 2025"},"content":{"rendered":"\n

People say UI\/UX design is all about following best practices and design principles. Expert says, \u201cThat is correct, but how about breaking rules and setting up new benchmarks in the world of app design?\u201d This blog talks about those two digital product giant companies – Netflix and Snapchat, and how they achieved the attention of users through their exceptional app UX design.<\/em><\/p>\n\n\n\n

In this modern lifestyle, we all rely on countless websites and mobile apps for different purposes. But what makes them reliable is their UI\/UX design and performance.<\/p>\n\n\n\n

Many UI\/UX design aspirants and even designers with a certain experience, grow themselves with the philosophy that, when designing any app, all design rules must be followed! However, that\u2019s not the case all the time, as many popular digital OTT platforms like Netflix<\/a> and Snapchat have out-thought design thinking and UX strategy<\/a> and still managed to excel in their digital business.<\/p>\n\n\n\n

So, this blog is not only limited to study purposes but also includes use cases from top digital brands, like how they embraced unconventional design thinking<\/a> and UX strategy.<\/p>\n\n\n\n

<\/span>The Evolution of UI\/UX Design to Unconventional Experience<\/span><\/h2>\n\n\n\n

In the early days of digital applications, there was no such competition to design a web and mobile app UI – just problem-solving. It was all about taking the traditional offline processes to the digital level that develops user convenience; hence, the app interface was designed using standard color and boxed themes.<\/p>\n\n\n\n

And it is pretty obvious as then the mobile app use case was limited to certain things. Also, the competition was limited.<\/p>\n\n\n\n

However, now, the case is totally different. The app market is flooded with countless applications offering similar services with creative app interfaces. And in this case, following word-by-word approaches and not taking any risk in the design approach is also another risk. Hence, thinking out of the box is the only way for designers to lead their mission-critical app design projects to success.<\/p>\n\n\n\n

Now, designers understand  the app idea, target users, market trends, UX design principles<\/a>, color philosophy, typography, app flow, and so on before designing the app. Today, design is not only limited to problem-solving; it is beyond creativity – all about breaking the rules and taking new ways, just like Netflix and Snapchat did!<\/p>\n\n\n\n

And as your mobile app idea<\/a> is new, why should the design approach be traditional?<\/p>\n\n\n\n

Rules are meant to be broken!<\/p>\n\n\n\n

We know, we know, you\u2019re curious to know about the UX strategies of your favorite apps Netflix and Snapchat. So, it\u2019s the time!<\/p>\n\n\n\n

<\/span>Netflix’s Design Philosophy For Uplifting UX<\/span><\/h2>\n\n\n\n

Taking the attention of the audience, preferring TV over anything to now enjoying weekend vibes with Netflix and Chill <\/strong>only! It might not be the first OTT platform around the world, but the first ever digital streaming platform that got global attention.<\/p>\n\n\n\n

From just starting with 34.24 million subscribers in 2013 to gaining around 247.2 million paid subscribers globally in Q3 2023<\/a>, Netflix has seen a big game in the sector.<\/p>\n\n\n\n

The credit for this exceptional journey of Netflix goes to the team’s attitude of no-compromising in UX. The team does not only focus on one user but the preferences of all users. Hence, it is the first preference of viewers in OTT over other streaming platforms.<\/p>\n\n\n\n

\"OTT<\/figure>\n\n\n\n

Netflix loves to experiment with its app UI\/UX design<\/a> and can go to any creativity level to give its users a seamless app experience.<\/p>\n\n\n\n

Back in 2016, when Netflix introduced this auto-play trailer feature, many users got annoyed as this was totally new for them. In fact, many criticizing articles were written about the annoyance of this feature, and Netflix received many complaints from users regarding this.<\/p>\n\n\n\n

Netflix knows what it needs – the attention of users to the newly launched shows and other shows\/movies it streams and a business through viewers. The team knows how to get the attention of users even if they prefer not to see it in the first place by just reading the name, but after reading the synopsis about the show and a good part of the show\/movie it is auto-playing, which may make users interested to see more.<\/p>\n\n\n\n

Not just with that feature, Netflix changed the OTT experience by introducing many creative out-of-the-box features, including personalization, genre-wise categorization, country’s best, fast laughs, new & hot release window, surprise me, and now games.<\/p>\n\n\n\n

Personalization<\/h3>\n\n\n\n

In this, Netflix has allowed users using one Netflix account to create different screens to watch only what they want and get recommendations about shows the user wants to see by reacting to the show with ratings, such as Not for me ?, I like this:? , and Love this with double thumbs up.<\/p>\n\n\n\n