Using real-time features in your mobile app is no longer an option, it is a necessity. Most business apps come with features like push notification, real-time feed, instant messaging and tracking live order status. Real-time technology delivers information to the users in actual-time scenario.
This technology has made itself evident in mobile and web app development in the last few years to a significant extent.
Since 2015, instant messaging apps have witnessed a substantial increment in use. Presently, established firms as well as startups are incorporating real-time features in their mobile apps to strengthen connectivity.
Both end users and companies can benefit from these features, as they can enjoy quick, reliable and convenient communication.
As a result, various industries, such as travel and transportation, food, healthcare and media have witnessed a steady rise in the use of real-time features.
Business firms must consider the following benefits and add integrate real-time features in their apps:
A statistic reveals that enabling push notification in apps leads to a 2X to 3X increment in the retention rate. The benefits mentioned above are among the key reasons why business firms integrate real-time features in their apps.
Have a look at the most important real-time features that your app should have:
Push notification is an important feature in both mobile and web applications. Particularly, when you want to make the users aware of the features of the app or latest products, this mechanism comes handy.
Today, business houses strategically use push notifications to enhance the retention rate, keeping the users updated with the latest news.
This particular functionality is already available on the leading social media platforms, like Facebook, Instagram and Twitter. The end-users can tremendously benefit, when you integrate real-time feed in your business app.
They stay updated with any new content that you publish on your platform. In the process, they do not miss out any important feed.
When you integrate real-time features on your apps, you can allow the users to add, update, edit or delete data simultaneously. In the process, the team members find the task easier, when they execute the same.
People can also give instant feedbacks, with regard to the updated information in real time. For instance, the Google Docs app is a typical real-time application.
Multiple users from different locations can use the software to edit and collaborate. Google spreadsheets and Google Slides have also gained popularity for the same reason.
Over the years, real-time technologies like BOSCH, COMET and WebSocket have evolved. These features are increasingly being used in mobile application. IoT (Internet of Things) is another crucial feature, which can refine the experience of the end-users.
Let’s explore how the IoT Technology functions in mobile apps:
In case the dispatched information is incorrect, the users receive alerts through app notifications, text messages and emails.
People want to communicate faster, which makes real-time messaging an indispensable feature in mobile apps. It is for this reason that mobile app developers are focusing on real-time messaging, that forms the spine of instant messaging in apps.
Interactive messengers help people share all types of files and documents. The users can also engage in voice calls, video calls, multiple group chats and so on.
This has refined collaboration and communication to a significant extent. Nowadays, real-time messaging have become must-have feature for all types of on-demand app development.
Live streaming has turned out to be a popular feature in modern apps. Industries from various verticals, including logistics, entertainment, real estate and transportation, among others, are integrating this feature in their apps.
This allows the mobile applications to create and deliver data to the users to foster deep interactions. Live streaming is also an important feature in gaming apps.
Read also: Developing Live Video Streaming App: How to Go About it
Food delivery apps, apart from other applications, come with a feature for live order status checking. Particularly, companies dealing with shipping and delivery integrate this feature, using GPS, to enhance the overall user experience.
They can track the status and position of the order in real time and communicate with the service provider over the same app. This also generates a greater user engagement and strengthens the business.
Complemented with other features like location tracking and push notifications, companies use powerful apps to increase the transparency of the business.
Today, business firms from various segments of the industry are relying on real-time features on their mobile apps.
Here are some of the top industries that have benefited from these features:
The apps are used to remind the users about the schedule of their workout. The goal-push notifications are sent, so that they can accomplish their missions. Push notifications are also sent to provide updates on diet plans.
Most eCommerce apps are integrated with real-time features, which strengthen their sales mechanism. The companies recommend products to the customers, based on their previous purchase records.
In case they have new products on the offering, they dispatch targeted messages. In doing so, they cultivate the essence of urgency among the users. Push notifications can also minimize cart abandonment.
Think of taxi booking app like Uber. Real-time notifications play a crucial role throughout the booking process. When a passenger wants a ride, the nearest cab driver receives a notification.
On accepting or rejecting the same, another notification is sent to the user. The user receives another update, when the driver nears the boarding location.
On completing the trip, the passenger gets a notification, through which he or she can share the feedback and review the experience.
The core objective of real-time features in mobile applications is to provide robust and effective information to the users. The timing of dispatching the information is almost the same, as it happens in the real world.
Evidently, the communication process is strengthened to a substantial extent.
For any business to be successful, a seamless interaction between the marketers and users is crucial. Real-time features in mobile apps help both the parties work in close association for optimal returns.
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