How to Develop a Successful Dating App to Defeat the Competitors?
Like other mobile apps, dating apps are also earning popularity all across the world. As finding a true love and relationship is the key essence for everyone in life, dating apps become the most efficient medium for people to find their match. Nowadays, there are several famous dating apps used by the people globally, such as Tinder, Badoo, eHarmony, OkCupid, the League, Hinge, Bumble, Happn and many more.
If you have an innovative idea to develop a dating app, there are certain aspects that you need to consider for making your dating app development successful.
Identify Your Target Audience
This is the most important factor need to focus when thinking about developing a good dating app. Finding your target audience is the key factor. Whether you are focusing global audience or specific regions of the world or a specific country for your app. Location-based dating apps need demographic survey to identify your potential customers.
For instance, as per mobile dating market revenue will be expected to grow 415.3 million dollars by 2017. Approximately 80% of Americans find such sites are useful to meet people. In USA, 15% adults are using dating apps. The online dating industry costs over $2.2 billion and expected to even grow higher.
You need to know how many teenagers, singles, married; widows, also consider age criteria, sex, income group of people to make effective monetization strategy, as well as other demographics survey requires in order to define your target audience as well as making a foolproof strategy for your app development and marketing.
Know Your Local and Global Competitors
When developing a dating app, you should never undervalue your major rivals. First of all, make a list of major rivals having apps similar to yours. Identify key features their app comprising. Study reviews and feedback of their apps and identify their end users expectations. Know drawbacks and advantages of their apps to make your app more efficient and feature-rich compared to your rival’s apps.
You should also not avoid small competitors covering local markets. There are several online dating websites popularly used by people globally. Thus, you also take a look to introduce fresh concepts in your app to make it unique, innovative and capable to attract users’ attention. Hence, focusing mainly on the factors that primarily related your app ideas become very significant before commencing development of your dating app.
Give Your App Stunning Look
Based on your target audience, deciding an appealing design theme for your app plays important role in attracting users. Stunning designs include attractive user pictures and profile page, blurred background, translucencies as well as energetic and attractive color schemes, swipe navigations, and other designing tips help you to make your app design stunning. In addition, use of interactive elements eases your audience to communicate. Give your users pleasant experience of using an app that gives them feel of love, romance and trust.
Consider Security Features
In order to create the reputation of your app as a trustworthy dating app, you should provide security checks for users who sign up and register your dating app. In order to give your user safety user experience, you need to ensure all basic details of the users in order to create a valid database of ethical users. You can provide user login through Facebook or other social media network. Also keep it compulsory to put a profile picture of users. Also make it compulsory to fill a questionnaire form to crosscheck their data.
Significant Factors to Think About
- When it comes to find target market, you should consider developing a female-friendly dating app that helps you to drive more natural traffic to your app.
- When you try to launch a new app, never try to make direct competition with your major rivals. As they became already popular, you need lots of marketing efforts with innovative design and development that require more development cost. Find unexplored areas to target your market.
- Add chat feature to provide your users easy communication with other users or their match.
- Don’t create fake profiles in your app to attract the users. In the long run, it reduces trust of your users in your app. Always ensure your users that your dating app is completely safe and reliable and specifically build to accomplish users need.
- Focus on specific regions to promote your app. Once your app gets popularity within targeted regions, later, you can amend your marketing strategy to explore it countrywide.
- Start promoting your app prior to its launch using effective social media campaign and other promotional activities to create awareness of your dating app.
- To make your dating app successful, you need to facilitate your users to find their match quickly and easily with simple search criteria. With advanced search option and filters, you can make your search feature helpful for your dating app users.
How to Make Money from a Dating App?
- Free/Paid Subscription – Free subscription helps to attract users with limited features, paid user benefits all features of an app.
- Attractive Plans – You can provide different plans such as silver, gold, platinum and based on its cost, you can add more advanced features. The highest paid plan benefits all features.
- Add attractions – You can announce gift coupons, special discount on occasion such as valentine, Christmas, etc.
- Others – Using in-app purchase, ad, collaboration with hotel, gift store, dating places helps you to generate revenue from your dating app.
In order to build a good dating app, you need to focus on some significant aspects such as identify your target audience, know your local and global competitors, design a stunning dating app, offer rich and unique features and many more. Offering security assurance enhances trust of users in your app. Give your users’ trouble-free experience to make their search easy and efficient with advance search criteria.
Considering the factors that generate revenue from your dating app are also significant. Finding a professional mobile app development company can develop a successful dating app, proficiently.