How MindInventory Helped Zoomer in Transforming Learning Experiences for Young Minds

zoomer

The Brief

  • Zoomer is a creative app-based reading program tailored for children aged 3 to 7 years. It integrates the renowned Karadi path methodology, a time-tested approach that fosters a unique "listening while reading" experience, changing the way children read and learn.
  • Dissimilar to traditional reading programs, Zoomer immerses young learners in an interactive journey where they read and listen to captivating stories. This innovative method leverages child-friendly techniques to enhance comprehension and retention, nurturing the development of sharp memory skills from an early age.
zoomer book template
zoomer logo banner

The Challenge

  • While developing the mobile app, we encountered a challenge in incorporating high-quality media into the app without sacrificing its performance or exceeding the file size limit imposed by the Play Store. However, the inclusion of rich media elements pushed the APK file size beyond the allowed limit.
  • Moreover, the UI design given by the client was also complicated and had large files, including animations, media, sound effects. We had to ensure the UX flow with the UI design. We knew we had to find innovative solutions, revise design and development strategies to include media, and optimize performance while maintaining content integrity.
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The Solution

  • We explored creative solutions to build the mobile app structure and define content delivery mechanisms, ensuring that children could seamlessly navigate through the app and access their favorite stories and activities with ease. These solutions are as follows:

Mobile App Development

We developed the mobile app using Kotlin as the main technology. Our developers used various tools and technologies, including Retrofit, Scratch Off, Google Cloud Speech, Exoplayer, Google Play Auth Services, etc., to build the mobile app with the required functionalities.

Feature Implementation

Our developers incorporated a wide range of features to make the app more immersive and useful. These features include interactive lessons, educational games, animations, storybooks, quizzes, parental control, progress tracking, offline access, adaptive learning algorithms, safety features, etc.

Expansion Mechanism Implementation

Zoomer's APK file size was large in size and beyond the allowed limit of the Play Store. We implemented an expansion file mechanism to store the large media files, ensuring the APK size is under the limit, and the assets are downloaded while installing the app. We compressed files and made iterations, navigation, etc., to ensure the kids remained connected with the app.

UX Flow Enhancement

Zoomer's existing UI was complicated and hard to navigate for young children. We eliminated the complications, simplified the navigation structure, incorporated interactive elements, tailored educational content presentation, and created personalized learning paths to find and access various features, lessons, and activities.

The Impact

  • Within days after the launch, Zoomer experienced an uptick in everything from trial conversions to demo sign-ups compared to the old app that existed on the Play Store. The kids eLearning app received an overwhelmingly positive response from both parents and children. Its user-friendly interface, rich content, and interactive features contributed to high user engagement and retention rates.
1.74K

New Users Acquired

25K+

Downloads on Apple Store

4.4*

Ratings Online

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zoomer app screens