Developing a dynamic mobile app is no longer a complex process, though attaining perfection is quite challenging. The smallest mistake can pose huge problems and risk hard-earned money apart from loss of valuable time. The main aim of any app development agency is to make sure they can identify the potentially poorly performing apps- the ones which do not really succeed in living up to the expectations of clients and results in disappointed or deflated users.
App development market is developing and maturing by leaps and bounds. As a result, you can see some really good examples of exceptionally performing apps apart from a plethora of ill-performing ones too. The latter, however are often difficult to recall as they are forgettable for the failure to leave any impact on users.
App developers may unintentionally end up making some small mistakes in the process of development, which ultimate leads to complexities. In order to avoid those mistakes, it is important to know what these problems are.
Noted below are some of the small and big mistakes of app development and ways to avoid the same:
1. Keeping Your App Development Idea a Secret
If you believe that a secret mission can do wonders to your app, think again! Any app, no matter how good it is, cannot become successful overnight. Whilst there may be some benefits of launching an idea for the first time in the market, you have to balance the secrecy of your ideas with some of the benefits you expect when the information is released to a selected group of people, in a closed and controlled way.
Experts believe that you should open up your idea to some close or trusted friends and advisers who have been helpful in the long way. They can provide valuable feedback during the phase of testing so that it doesn’t fail. You should even considering running a pre-launch campaign to set up a market for your app. Though you don’t have to unveil your intellectual property, you can always tease your potential customer base and drive them to your app.
2. Having Ambiguity over Device and OS Support
Providing little details about your proposal can jeopardize the relationship you wish to build with your clients. If you avoid specifying your estimates including iOS development alone, for instance, your client might expect that the costs include Android. If it isn’t meant to work for iPad, it is your responsibility to fix it, free of cost, without deviating from the contract. Now, that can kill the project outright, regardless of how close the deal is. Hence, you have to make sure that the contract indicates version, OS, and device support.
You can simply set clear goals and expectations about cost of development right at the beginning, which includes breakdown by OS, version, and device.
3. Not Giving Importance to User Experience
Apps are made for users; so, user experience is the key factor that determines the success or failure of an app. There are several seminars, annual events and conferences help over this common topic. However, add developers often fail to place enough emphasis on this crucial factor and intuitive design.
Before finalizing an app, run usability or user acceptance testing (UAT) several times to check how it works on the mobile platform. Such testing can give you better understanding of user experience and persona, and even how people would like to interact with the app. To ensure this process works smooth and fine, wireframe the entire designing process.
4. Overuse of Too Many App Functions
Of course, your app means business but, that doesn’t mean you should over-stuff the app with too many features and functions. An app that performs multitude of mediocre processes instead of focusing on doing just one or two things well is a failure. Even if the app gets plenty of downloads, statistics reveal that confused marketing doesn’t survive in the long run. Trying to do too many things at a go and over-stuffing with more functions than a user can handle, is not a good idea.
You need to have a roadmap for the app, keeping some elegant and simplistic functions with the aim to perform the targeted functions brilliantly. That way, your app would provide a fine basis of working and may be considered for valuable additions.
5. Having an App That Lacks Clear Purpose
If your app lacks a purpose, whom would you target? Not having a well defined purpose for developing an app is the biggest mistake. Too often, apps are created as competitive tools to generate some curiosity just because others are doing. However, an app without a genuine reason is no recipe for success. It only indicates surefire failure.
Only when your app serves some genuine concern can it succeed and termed purposeful. When your app is unique and useful, it can serve as an ultimate bookmark especially for loyal users. Incorporate QA throughout the development cycles instead of leaving it to the end. Check the objective of the app against development process and run concurrent tests throughout development so that errors can be avoided.
6. Not Marketing Your App Effectively
Marketing is the one and only way to make sure your app reaches a large user base. Marketing strategy should be planned and social media accounts should be created to promote and outreach the app.
Don’t forget that irrespective of some apps getting massive download figures, there’s fierce competition on Play Stores and Apps. In fact, more than 1.2 million apps are available on the App store itself. Thus, your mobile and app marketing strategy should be the best. You should have a targeted sales plan and omni-channel marketing strategy. Additionally, you have to look at the demographics and focus on a wider customer base.
7. Setting Wishful (Read Inaccurate) Time and Cost Expectations
One may be tempted to offer optimistic and wishful development estimated for complicated features like notifications or CMS. However, this momentary happiness can lead to contention once your project schedule stretches. It’s best to be upfront about development time and feature costs, and use the same as opportunities to explain the complexities involved. If the time or cost becomes a difficult point, ensure that you understand the business goals for your app and whether it can help accomplish those goals or not.
The idea is to be realistic and practical about costs and time for complicated features, and ensure every complex feature is needed to achieve app goals.
8. Not Having a Backup Plan for Post-Launch Bugs
Regardless of your best efforts, bugs often mange to slip through cracks and, you are expected to fix it. Always have an agreement in place for such unplanned escapades when the bug isn’t really your fault (such as in case of a problem with a present web-service). In such cases, you can be rewarded for your service. Contrarily, if the bug reported is your fault, you should ensure there’s protection from endless debugging sessions once the app has been accepted.
Always discuss post-launch issues and support policies in advance, and specified a timeframe. Be sure about this, and don’t assume any situation or quick-fix tool.
Finally, you should opt for app developers with relevant years of experience, knowledge and expertise in the modern and ever-dynamic field of app development. Without advanced knowledge of the market and traits, an app is as good as nothing. So, avoid mistakes and try to come out clean with your app development goals.