How To Choose The Perfect UI/UX Design Partner For Your Next Design Project?

UI/UX

We all love to stream on Netflix, shop from Amazon, book a cab using Uber, and do so much using many other famous apps, but you know what’s common with them? It’s their UI/UX design that navigates us to do things for what we’ve installed into our digital smart devices.

But you know what makes those apps’ UI/UX design so appealing? It’s the design thinking and the thinkers behind whom we call UI/UX designers, their UI/UX designers/partners.

And amidst the abundance of UI/UX service providers, finding the perfect UI/UX design partner can be a daunting task.

Worry not, as we here present to you a complete roadmap to find success in locating the right UI/UX agency that can become your ideal partner paving the way for you to excel.

So, let’s begin with the syllabus to prepare yourself for the hunt!

Why is UI/UX Design So Important for Businesses?

In today’s constantly changing design market, getting a top-notch UI/UX design is crucial to make your digital product successful. Some reasons include:

  • If your digital product is well-designed and offers an intuitive and seamless user experience with easy navigation. Products designed in such a way can motivate users to stay longer, come back often, and ultimately become loyal users.
  • A research-oriented, well-crafted UI/UX design may add more unique factors for your products to set you apart from competitors and earn competitive advantages.
  • One Forrester study says that an investment in a good UI can help to boost conversion rates by up to 200%, and a good UX can result in a 400% increase in conversion rates.
  • A good UI/UX design is also a progressive one that is designed by thinking of future trends, which may lead you to cost savings in the future by eliminating the need for changing the UI again and again to meet the trends.
  • Great brands are made due to their product’s top-notch UI/UX design, enhancing its usability, functionality, and aesthetic appeal.

On the downside, if you fail to provide a well-designed UI/UX design to your users – your business could face revenue loss, a negative reputation, and decreased customer loyalty.

Why Do Your Business Need A Great UI/UX Design Partner?

With the digital world getting more focused on digital attraction, hiring a UI/UX design partner for your project can be a good investment to take your digital product to its next level and grow your business. Also, here are some reasons why your business need a dedicated UI/UX  design partner:

Brings Expertise and Experience

It’s the foremost reason to outsource your design projects to UI/UX design agencies because they have a team of skilled designers – well-versed in design principles, color theories, design best practices, design trends, and robust design tools.

Using their skills, they can assist you design user-centric products, delivering exceptional user experiences that help your business stand out from the competition and excel.

Saves Time

Design is not just a task that will be done in a few minutes only. It’s a process, experience, and resource-intensive process that designers illustrate into the canvas and help you bring your ideas to life.

However, hiring a creative UI/UX design agency can be beneficial in time-saving and getting your product within the deadline. The reason is they have skilled and experienced designers who have previously worked on similar projects to yours. So, they already know about the trends and the latest news about your industry, which makes them an ideal fit for your product design project.

Not just that, a UI/UX design agency can provide you with a complete set of UI/UX design services, from UX research to wireframing and prototype, all the way to testing and implementation.

Delivers Customer Satisfaction

Creative UI/UX design agencies are highly research-oriented, follow efficient design processes, and are focused on creating product interfaces that are visually appealing, user-friendly, easy to navigate through, and fully optimized to meet your UI/UX design expectations to deliver customer satisfaction and raise better conversions.

In short, by improving usability, accessibility, and overall user experience, they can help you improve customer retention, increase conversions, and spread positive brand perception.

Provides Objective Feedback

As your in-house designers are trained to think in a particular direction and sometimes may get into the designer’s paradox and can be less objective about their designs.

Thankfully, UI/UX design agencies have a team of design talents with different skill sets and diverse objectives, which may make them take a consultative approach to provide objective feedback to their design, make amendments, and help you get the optimized product to grow your digital business.

Offers Ongoing Support

As we’ve mentioned before, the design market is ever-evolving, where every day, new trends are coming, and some trends are becoming out-of-date.

Seeing the pace of the evolution of the design market, having a creative UI/UX design agency, your ideal partner, onboard can be very much beneficial for you. They can offer ongoing design support, even after the completion of the initial design process.

This ongoing design process can include design updates, user testing, data analysis, and more, which can be provided when and as needed.

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Must-Have Qualities in Your UI/UX Design Agency

Well, you have now understood the importance of hiring a UI/UX design agency, but you do want to know the traits that your ideal UI/UX design should possess. So, let’s dig in:

Expertise and Diverse Design Thinking

You should look for a UI/UX design agency that has diversity in the team in terms of industry experience, creative design thinking, along with a strong understanding of the latest design trends, user-centered design principles, unique interaction designs, and much more.

User Research Skills

Your ideal UI/UX design agency must follow user-centric principles and conduct extensive user research with interviews, surveys, user testing, and much more to gain insights into their pain point and how you can deliver the best-fit situation for their unique needs.

Effective Communication and Collaboration

With hiring a UI/UX design agency, you can expect them to always be in touch with you by providing regular follow-ups, conducting regular review meetings, and asking for feedback to keep you on track. And most importantly be able to take your feedback positively and work with you closely as a great ally to deliver you the design solution you want to get.

Attention to Details

They are the design professionals who know the calculus behind each design element, such as color schemes, typography, spacing, and more. So, you can expect them to deliver you the design solution with all those details that perfectly match your product concept, the industry of the product, and the user you’re targeting.

Ultimately, you do want your ideal UI/UX design agency to deliver you a visually polished interface that is aesthetically pleasing and easy to navigate.

Proven Track Record

You do want your digital product design agency to have extensive experience working on products like yours with other diverse case studies of them solving other client’s difficulties.

How To Choose The Right UI/UX Design Agency?

Designing a successful product requires not only a good idea but also a great ally to bring your idea to life. So, let’s have a look at some factors to consider when choosing the right UI/UX design agency for your mission-critical product engineering project:

1. Gather Your Product Design Requirements

This is the foremost process you should execute to identify a list of design agencies that fall into your business requirement scope.

And, of course, you don’t want to end up hiring a UI/UX design studio that doesn’t have any prior experience working on the concepts like yours. Also, in each and every meeting, you don’t want to explain goals in detail and spoon feed them about your design requirements, still end up getting a solution that doesn’t satisfy your expectations.

Hence, before approaching any of the design agencies, you must be clear from your side first and create a basic requirement document from your side that mentions:

  • Objectives of your design project;
  • Target industry and audience;
  • Scope of the project;
  • Special skills required;
  • Available and required materials;
  • References your liked and want your design to look like;
  • Dos and Don’ts – if any;
  • Milestones, timeline, and budget.

So, these criteria will help you narrow down your list of UI/UX design agencies to target.

2. Examine Portfolio of the Agency

Now, that you’ve created a list of UI/UX agencies that can help you with your design project. You do want to know about the past experiences they claim and to what degree it is genuine. This way, you can determine that agency’s major projects and the roles they played in their client projects.

So, you can assess their past experience by finding answers to the following questions:

How many and what kind of projects they’ve completed?

Find unique projects they have worked on and how creatively they have helped their clients.

Do their projects contain the same sort of design pattern or they have approached a new design thinking for each new project?

It will help you determine the level of creative and diverse design approach they follow and the creativity and uniqueness they can bring to your design project.

How’s the clarity and design quality they have delivered?

It’s essential to choose a design agency that knows what they’ve been delivering to their clients. So, assess their work to know – how clearly they have executed the design project that can meet their industry types, the likings of the target audience, and visual appealingness in terms of appropriate spacing, sizes of the object, proper information presentation, and more.

How in-depth they have created their case studies?

Check out for the mentions of the client’s pain points, solution derived, the process followed for the same, and the impact of their provided solution to help the client get what he/she needs for the project they selected.

These answers will help you get closer to getting to know your ideal design agency.

3. Check out for their Clients’ Experience

After the portfolio, what you want to know is the story from their clients’ side. You can do this by checking out their written and audio/video testimonials. To be more sure and convinced about this part, it’s advisable to check for their video testimonials, which will help you determine the true experience they have gotten during the collaboration.

4. Team Size

The bigger the team, the more choices in selecting the design talent you’ll have for your mission-critical design project. There might be chances even a small team can be your ideal fit to get the design solution you need for your project.

However, looking for a big design team can give you more flexibility in the selection of the right-fit design talent for your project, who will further work as your dedicated UI/UX designer and deliver you your expected design solution.

5. Know Their Work Environment

This is also an important factor to know, which will help you find the UI/UX design agency to ensure long-term association. Many times due to the toxic work environments, employees leave the company, and due to this, sometimes clients suffer as those talents might be associated with their projects.

So, it’s vital to find a company with a positive environment, more staff retention rate to have the assurance of working with the same talent from the beginning to the project delivery. So, you don’t have to adjust again and again with new talent frequently to have your project done.

6. Assess Their Communication Skills and Professional Attitude

We always say communication is the key. So, when looking for a digital product design partner, it’s prominent to assess their communication approach and their professional tone. It will assure you of having a reliable design ally on whom you can bet.

Professional communication and attitude are very much needed in the industry to maintain respect for the other party and value their opinion. Here, when we say professional attitude – it means a positive attitude towards listening to other associative parties’ feedback, considering such, conveying your own side of the point of view and then coming to a mutual agreement without hurting anyone’s values.

In professionalism, there is no mine’s best and your’s not; it’s always about coming to a solution that benefits both parties. After all, clients should always be the priority. Hence, when selecting your ideal design partner, look for agencies following a client-centric approach.

7. Understanding for the Design Tasks

A good design is a sign that the respective designer has a complete understanding of the concept, their design thinking, and the assurance of meeting the client’s objectives.

So, when interacting with the UI/UX design company, you should notice their body language, like how they are reacting when you’re explaining your needs, how often they are asking the question, and how many right questions they are asking.

Also, how they are putting their thoughts together to provide instant solutions or try to convert that meeting into a two-way conversation rather than just making it an interview-like session. It will help you identify the curiosity of that agency to know more about your requirements and understand your needs to deliver you the world-class product design solution you need.

8. Project Management Approach

A project management approach is important to execute the whole project from start to delivery, like spreading butter on bread. Hence, to get the assurance of such smooth project execution with proper planning and management, you must plan to hire a UI/UX design agency that provides a design-specialized project manager.

Apart from that, you can get assurance on their:

  • Ability to deliver the design solution within the deadline;
  • The reporting frequency of the design agency to update clients about the project progress;
  • Asking for frequent feedback on the progress and additional requirements to be incorporated.

Well, it can be a bit challenging to know this initially. But you can decide the design team’s reliability and project management effectiveness by observing communication patterns, promptness in answering emails/chats, sending proposals on time, and much more.

9. Design Tools and Approach They Follow

Though having countless powerful design tools available in the market and many UI/UX design approaches being utilized by design experts, you should check out what design tools and approaches they are utilizing.

The extensively utilized design tools include Adobe Photoshop, Adobe Illustrator, Adobe XD, Adobe Cloud, Figma, Sketch, Invision Studio,  Zeplin, and many more. And the extensively utilized design approaches are the Agile UI/UX design approach, Lean UI/UX design approach, DesignOps, Minimalist UI/UX design approach, and many others.

So, you can evaluate all these things from their website service pages or personally ask them for the same. This assurance will help you select the efficient UI/UX design partner delivering best-in-class design solutions within the set deadline.

10. Engagement Model They Follow

When you start your hunt for the ideal UI/UX design agency, you’ll get to know many engagement models being used by different agencies. And those engagement models include Fixed Cost, Time & Material, Offshore design center, SLA/Milestone-based model, IT staff augmentation, etc.

Each engagement model comes with its own perks and flaws, so you must plan accordingly that meets your budget constraints. However, many IT experts suggest hiring dedicated UI/UX designers for many benefits.

11. Check for Their Development Support

Well, finding the only UI/UX design agency is only 50% work done because, after that, you’ll also need to find your right mobile app development partner and web app development partner.

So, it’s best to hire a full-service UI/UX design services company that can assist you from project ideation to design to development with post-delivery support, just like MindInventory.

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Mistakes To Avoid When Selecting The Right UI/UX Design Partner

Well, it’s like you’ve done your Ph.D. on selecting the right UI/UX design agency for your design project. Jokes Apart! But with all these, you do want to know the common mistakes to avoid when choosing your ideal UI/UX design partner. So, let’s know that, too:

Considering Cost Over Quality

If you’re adjusting to any UI/UX design agency just because they are meeting your project budget, even if they miss to make you tick many fields from your checklist. Then it’s the biggest mistake you’re making.

As we mentioned before, design is the front face of your digital product that decides the attractiveness of your target audience, first impression, loyalty, and then your business growth. So, design is worth spending money on to get the top-notch solution you want to have for your project, even if it asks you to spend a little more money than your defined budget.

Neglecting Confidentiality Rights

Regardless of anything, you should never give up on your confidentiality rights, even if you get a chance to save some extra penny.  By signing off an NDA agreement with your UI/UX design agency, you can save your identity and intellectual properties confidential from outsiders.

And MindInventory understands the concerns of the clients; hence, always agrees to sign NDA* with the clients.

Ignoring The Perks Of Design Documentation

Usually, UI/UX agencies keep design documentation and provide all the resources along with the design solution delivery.

Your design documentation contains data about target users, design research, product features and functions, design approaches, and many other important design elements with their reference links and licenses.

This documentation can help you in the future to refer to when redesigning your product or making slight changes to your product.

Why Should You Choose MindInventory as Your Ideal UI UX Design Partner?

MindInventory has been providing top-notch design solutions as its USP in the market since 2012. We take pride in being a client-centric design company, providing user-centric design solutions that help our clients set competitive standards in the market and maximize their ROI.

We are very detail-oriented and pay close attention to every design part to ensure that the design is flawless and seamless. MindInventory gives the utmost value to clients’ requirements and gives priority to timely delivery.

Our expertise in UI UX design, innovation, creativity, collaborative approach, user-centered design, attention to detail, and timely delivery make us an ideal partner for any digital product.So, share your requirements with us, and we’ll get back to you soon with an effective design solution meeting your needs.

FAQs on Hiring the Best UI/UX Design Partner

What makes a good UI UX design agency?

A great UI/UX design agency has the right design talents in its team that focus on challenging assumptions, curious to have a deep understanding of business goals, follow critical design thinking, prioritize to add their creative touch to design, possess effective communication skills, attention to detail, and timely deliver the solution that can help you get the right-fit design solution that maximizes your ROI.

How important is experience when choosing a UI UX design partner?

Well, yes, industry experience plays an important role when selecting your UI/UX design partner. Hence, it’s highly advised to look for designers with a proven track record of designing successful products of different categories, the ability to solve complex design challenges, and deliver solutions that provide satisfaction to their clients.

How much does the UI/UX design cost?

It’s a bit difficult to calculate the cost of a UI/UX design solution without knowing your requirements. However, if we consider, the cost of creating UI/UX design depends on several factors, such as the complexity of the design, no. of designers you want to hire for your project, the experience and country of the designer, the company of the designer, and many more.

Why should I hire a UI/UX design agency over freelancers?

Freelancers work alone, and we – as a company, take responsibility for your project to complete with guaranteed results and have multiple, reliable ways to connect to us with proven background, client references, and adherence to service-level agreements. Share your requirements with us to get a quote.

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Written by Ketan Rajput

Ketan Rajput is a design team head at MindInventory with expertise in UX/UI Design for Mobile and Web, Graphic Design, Illustration, Motion Graphic, Animations as well as in front-end web technologies such as HTML, CSS, JavaScript.