Importance of UI/UX Design in Mobile App Development

The Stunning mobile app design is the result of an Efficient User Interface (UI) and User Experience (UX) design. Today, all popular mobile apps are coherently designed by considering the UI/UX. Mobile apps designed without considering UI/UX results in a failure to attract end-users.

Nowadays, with attractive looks, app users prefer easy and quick app navigation that solves their purpose with less touch and interactions.

Hence, it becomes significant for mobile app development companies or a mobile app developer to understand the importance of UI/UX design in mobile app development. First of all, it is necessary to understand all about UI and UX.

Read also: Top Mobile App Design Trends That Designers Should Consider in 2017

User Interface (UI)

The User Interface (UI) design of a mobile app is associated with its look and feel that means how your app looks like and interacting with its users. It generally focused on the app presentation.

The responsibility of the UI designer is to focus on the graphic design of an app by comprehending mind of end-users.

User Experience (UX)

User Experience is the process that defines the users view point as how an app feels. It makes lots of impact on establishing your business impression. UX encompasses all aspects of users’ interaction with the app.

An efficient UX design is the practice to increase customer satisfaction and trust with the help of enhancing simplicity, usability as well as gratification imparted in the user and the app interaction.

An efficient UX designer makes through research before commencing app design related to the specific industry, target market, the need of the end users and more.

How Efficient UI/UX Design Makes Your Mobile App Successful?

Thus, to make your app successful, it requires giving your users pleasurable experience with engaging user interface. Effective UX design for a mobile app development is essential to create engaging experiences.

The key reason is to accomplish business goals for creating a brand image, enhance brand reputation, and generate natural traffic and revenue. To achieve the profitable gain, UX design needs comprehensive qualitative feedback in order to motivate the response.

Read also: Right Strategy to Hit the Success of Mobile App Development

There are many best design apps that provide the seamless design user experience to boost conversion performance.

For instance, Flipboard is a very popular iOS app of digital social magazine that make collection of news from social sources and web and shows them in a form like a magazine.

It offers users a feeling of the real world while reading using the transitions to flip through pages and with never ending flow of information.

Thus, with a right balancing of UX and UI helps you in attracting more natural traffic on your app and also proffer them engaging experience for the long term.

Important Aspects of UI/UX Design

  • You need to use common symbols, colors, icons and buttons that help to convince the users and make them more familiar using your app. You can deliver an exceptional user interface in your app.
  • Make sure to use simple elements, whether it becomes visuals or a language. Using this, you don’t need any manuals to describe about how your app working?
  • An expert UI designer informs users about the process using the notification, for instance, when loading a screen. For best UI design, designer should keep in mind about value the time of users.
  • You also need to comprehend the user’s flow that involves actions and content. That means you don’t need only attractive design in your app, the importance is ease that you offer to your users in making app interaction pleasurable.
  • Keeping uniformity of UI in overall app design to ease users in identifying the pattern of usage throughout the app.
  • As recommended by the Apple, approximately 44 pixels square becomes an appropriate for a touch. You should design your app user-centric considering a finger size based on recommended size.
  • When using buttons, visual cues or toggles, gradients and shadows play a vital role. It is helpful in making UI natural to your users. Gradients and shadows are useful in making attractive 3D buttons and forms as well as effects helps in displaying the element inset or outset.
  • In order to make your app successful, you need very less efforts your users require to use your app. It enhances their interests. App with more clutter reduces the interest of users as it requires them to spend more time to get their things as well as sometime confuse them to navigate.

Read also: Material Design vs. Flat Design – Which One is Better?

Today, for the success of your business using an innovative mobile app, it becomes necessary to offer an excellent user experience to your users.

Providing best user experience means you are delivering best services that help you to boost your sales. Satisfactory use experience is the most important aspects that impacts on the future of your business.

Thus, if you are looking for developing a successful mobile app for your business, you need to find a mobile app development company that best practices UI/UX design in mobile app development.

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Conclusion

It is vital to understand the importance of UI/UX in mobile app development as it offers several benefits in making an app popular. Efficient UI/UX design accomplishes the expectation of users enable you to boost your loyal customers and sales.

Comprehending your business and end-users needs, UI/UX designers should consider all aspects necessary to please and attract the target audience.

Nowadays, understanding the significance of user interface and user experience, professional mobile app development companies develops high-end mobile apps using the expertise of their veteran UI/UX designers.

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Ketan Rajput is a design team head at MindInventory with expertise in UX/UI Design for Mobile and Web, Graphic Design, Illustration, Motion Graphic, Animations as well as in front-end web technologies such as HTML, CSS, JavaScript.