The world of website development brings changes every single year and makes it challenging for some businesses to survive in this digital era. Thereby, businesses need to keep pace with the web development trends to stay competitive. And to make your position more potent in this competitive digital market, you require a robust web product.
However, it may be critical to identify the most effective web development trends that can work for your organization. Hence, to save your time and effort, we have accumulated a list of web development trends by assessing market requirements in various IT fields.
12 Major Web Development Trends to Check out in 2023
You may find many of these trends on the internet, but they are likely to become considerably more prevalent in the years to come. Let’s have a peek at the 12 hottest web development trends for 2023.
1. Progressive Web Apps (PWAs)
Among our list of web development trends, the PWA technology comes first. It’s an app that functions as a website with a full-native mobile app experience. It communicates with clients as a native app and runs independently.
Here are favorable changes the PWA technology brought for businesses and users:
- Seamless installation
- Saving device storage and power
- Lessened support and development expenses
- Smooth updating and maintenance
- Faster launch to the market
- More flexible distribution
Ericsson’s research shows that worldwide mobile data traffic will become 4.4 times larger and reach 288 EB monthly in 2027. Hence, people will start their mobile gadgets more to meet their requirements. Also, the 5G networks will carry 62% of the whole mobile data traffic that will offer more responsive and quicker mobile services.
Moreover, according to Statista, 9% of eCommerce organizations invested in PWAs in 2021. Moreover, 8% of eCommerce agencies reported that they already possess Progressive Web Applications.
Many well-known brands are enjoying considerable profit through these apps. Hence, we expect that PWAs will undoubtedly be a game-changer for businesses in the coming years.
Read also: Which One to Choose: Native Apps or Progressive Web Apps?
2. Single Page Application (SPA)
SPA is one of the trendy and ruling web development technologies. Unlike conventional website apps, they contain a single page that initially loads the whole website page and then loads the dynamic content on the same page. HTML5 and AJAX are used to make SPAs responsive.
Some perks of SPAs include:
- Offline support
- Convenient debugging
- Easy navigation
- Quick page load and reduced bounce rate
According to studies, SPAs can boost the conversion rate up to 37%, which helps businesses reach their target audience with needed content. SPAs are perfect for organizations to simplify user navigation and raise profit through quick page loading.
3. Dark Mode UI
The dark mode trend has become immensely popular worldwide, and we expect it to soar higher in the coming years. Due to its visual design pattern, a dark-themed website makes it easier for users to enjoy web browsing regardless of device.
Source: NFT Marketplace Website
As per an assessment of Android Authority, 81.9% of respondents accepted the use of dark mode on their devices, and 9.9% moved between light and dark mode. Another survey by Polar states that 95% of users like to use dark mode instead of light mode.
Tech biggies like Google, Facebook, Reddit, and Twitter are already using dark mode UI, and many more are going to lay their hands on this trending technology.
Some advantages of dark mode UI are:
- Reduces blue-light
- Saves battery life
- Makes UI content accessible and legible to all
- Lowers eye strain even in low light conditions
Since many web developers provide the same in-built feature to move between dark and light modes, we expect it to become a rule in 2023 and beyond.
4. Voice Search
You cannot ignore the trend of voice search. We predict to see its more impacts on the web in the upcoming years. As per the Statista report, the global smart speaker market will reach over 35.5 billion U.S. dollars by 2025. The other study suggest that the voice recognition market is expected to reach $27.16 billion by 2026.
By considering different studies and present market conditions, voice search optimization has become one of the top web development trends. You must include it in your technical SEO strategy to stay ahead of the competition.
When it comes to using technology, use Web Speech API to integrate voice search technology in any web application. The API features two components:
SpeechRecognition. Speech synthesis is the text-to-speech element that enables scripts to read text content. Speech recognition enables the identification of the voice context and responds to queries.
5. Accelerated Mobile Pages (AMP)
It is one more trend in the web development industry. The concept of AMP is to accelerate page functionality and retain users. AMP technology works quite similarly to PWA.
AMPs are optimized pages that feature a convenient and simplified design with basic features compared to full-scope web products. Moreover, these pages are mobile-responsive, and their content is also readable.
AMP is a new web design trend that shows that the internet is getting more user-centric. Although now we have 5G internet technology and many brands select to create native applications to improve user experience, the AMP plugin helps businesses save expenses on UX and reach target users.
Hence, we expect to see a niche and smaller products while competing with prominent market leaders.
6. AI-Powered Chatbots
In 2023, we expect AI-enabled chatbots to become even more versatile in fulfilling the requirements of matching user behaviors by using natural language processing, machine learning, and data retrieval methods.
Apart from helping organizations faster operations with text or voice chats, AI-powered chatbots also enhance the client experience. They can accumulate information, fix problems, answer promptly to queries, and all in all, offer a smooth digital experience.
Thereby, many competent B2C organizations serve their clients with these chatbots within Skype, WhatsApp, and Facebook, rather than common chatbots. We predict more organizations to accept AI-enabled chatbots in 2023 and beyond.
Many industries like finance, education, travel, and healthcare are profiting the most from chatbots.
7. Serverless Architecture
The cloud SaaS solutions have maximized this year because of the establishment of work-from-home shifts. Being one of the quickly growing domains, the Web documented a massive increase in the popularity of serverless architecture.
According to the State of the Cloud Report by Flexera, 99% of companies utilize at least one private or public cloud. It shows that cloud architecture is going to be a significant future web development trend.
Serverless computing boasts some exciting benefits:
- Quicker time-to-market
- Improved scalability
- Scheduled maintenance
In terms of serverless development, programmers create and run web apps without thinking about servers. Cloud providers support these apps even if they still run on servers. We must mention Microsoft, Google, and Amazon when it comes to serverless computing service providers.
8. Motion UI
Creative web design is another web development trend this year. Startups always focus more on user experience and invest fewer resources in appearance. However, there are more chance of getting notice by promising users if you have a beautifully designed apps and websites. Hence, visual design has become an effective marketing strategy.
MVPs will remain minimalistic in 2023. Simultaneously, experts predict the popularity of new design methods like motion UI. Although it has been in trend since 2018, it has become highly available for all device users only because of the SASS library technology.
Source: Planet X landing page
Motion UI design makes the use of digital products more spontaneous and precise. The method is all about CSS shifts and custom animation integration enabled by standalone libraries with many classes of animated components. Using them, developers don’t have to invest more time in digital product creation and save expenses for product owners.
9. Internet of Things (IoT)
IoT is one of the most vital tech trends that will transform the future of web development. The increased use of the internet has brought this technology to our lives. IoT technology makes many devices accessible through our mobile devices.
IoT-connected gadgets make continuous data transfer. The technology helps organizations provide their services to connect with users as quickly as possible, making a personalized experience. Google Nest Smart Speakers is one of the most popular IoT devices.
You may wonder how it makes sense for the web development domain. Well, IoT will make an advanced communication between functional models and website layouts. The trend boasts a wide range of things like signaling devices, cameras, and sensors. It will make sure to fix client issues more efficiently with timely responses.
Some exclusive benefits of IoT technology are:
- Security and support
According to a Statista Report, the IoT-connected devices will reach almost 25.4 billion by 2030. It proves that IoT is one of the fastest-growing web development technologies.
10. Mobile-First Development
The rapid increase of mobile users describes why the mobile-first method will massively shape the future of web development. Many web developers have been using this method for years.
As per Statista, mobile devices covered more than 57% of webpage views globally in August 2021. Since mobile devices are getting the maximum traffic, using the mobile-first web development approach has become crucial.
However, being mobile-friendly is inconstant. It means providing one-click ordering on eCommerce applications, utilizing Geolocation data for delivering a personalized experience to users, and including biometric authentication like voice recognition or fingerprint scanning, etc.
11. API-First Development
API-first development approach fulfills users’ needs. With this approach, developers can do their tasks and push the code simultaneously when users access a website. It lowers development expenses and boosts delivery speed.
Furthermore, this method permits new websites to become content delivery sources. You can access a CMS created in this method from browsers and smart kiosks or cars.
Some notable perks of the API-first development are:
- Enhanced adaptability
- Quicker time-to-market
- Lessened development expense
- Enhanced client experience
12. Blockchain Technology
The concept of cryptocurrencies appeared in 2004, and we must expect a lot from this web development technology in 2023. Globally, there are almost 80 million blockchain wallet users at the end of Nov 2021. Blockchain technology also needs software and hardware support, trading infrastructure, and legal regulation.
Hence, growing web technologies will cover these features in the upcoming years. Blockchain functions must be safe and secure from technical errors and hacking. Some large banks want to create algorithms for safeguarding essential user data and secure crypto trading.
Peer-to-peer networking will also build. Suppose this technology becomes more accessible and reliable for people, it will lead to massive transformations in the way people communicate with government services, pay taxes, and make professional connections.
The web development trends discussed above will change how businesses communicate with their clients in 2023 and onwards. Using these technologies will enhance user engagement and help your business stay ahead of the competition.
One of the finest conditions for using one of these major web development technologies to accomplish your business purpose is choosing a reputable web development company.
FAQs about Web Development Trends
The technologies that power the bespoke web software domain represent the future of web development. PWA, SPA, serverless architecture, and Motion UI will be particularly prominent web trends in 2023 and beyond. General technology, such as AI, voice search, Blockchain, and IoT will continue as web trend for the next decade.
The most recent web development trends represent the vast web development domain, therefore it’s ideal to learn from the market giants who set the standard like Amazon, Google, and Facebook. You can also find such trends by following websites like Reddit, Medium, and the DEV Community.