There has been an explosion or revolution whatever you might term it in the mobile application market. The multitude of online customers has drifted from traditional websites to mobile and web applications for availing a plethora of services.
The research statistics indicate that the numbers of mobile apps worldwide are increased up to 5 million and this figure is bolstering almost every day. Therefore, the strategies of the business enterprises have also altered. They look more focused and determined to have a mobile application to counter the cutthroat competition.
However, mere developing a mobile application will not help in engaging the customers as you have to pull something extraordinary out of the box to get that desired outcome.
It is a viable idea to make your mobile app customer-centric but don’t you think that adding some amazing customized features will be icing on the cake? Yes, the technology is progressing and adding the futuristic elements will add another feather to the cap.
When the customized features get collaborated with future-based techniques, you are in the right position to deliver the best-in-class products and solutions with faster and seamless experiences. This also combines the right custom-made strategies for the UI and UX designs.
So, it’s important to know why most of the business enterprises and corporate organizations are keenly interested in developing their own custom mobile apps.
1. Apps Help in Smart Purchase Decision Making
The mobile applications are helping the users to find the product at the best budget-friendly price. This is the major reason there has been an uproar and sudden upsurge in the e-commerce industry.
However, in the recent two to three years, the m-commerce has established its dominance in the global market. According to a current report, about 1.6 billion people are using their mobile devices to shop online worldwide. This is because the apps are offering the widest range of choices and products that personally suit the requirements of the customers.
By having a custom-built app, you are providing your customers, the option of filtering the product choices so that he does not have to go to some other online shop.
2. Establishing Brand and Reputation
Most business entrepreneurs look for viable opportunities to create brand awareness and certainly, the custom-based mobile apps are the best platform that incredibly contributes in that direction.
Actually, the mobile app can be considered as a large canvas. It allows you to exhibit your innovative ideas and implement the rightful plan to make it more functional, user-centric, stylish, and above all highly productive.
All apps whether it is Amazon or the Uber have become brands because they emerged with an extraordinary and unique concept that people accepted with both hands. Another important factor is, enhancing the involvement of the customers with the app. This technique of marketing or advertisement is known as the effective frequency.
3. Getting Access to All-Important Data
It becomes important for a business owner to have easy access to the most important data available on various parameters such as ratings and reviews, productivity and efficiency of the employees, total sales and generation of revenue, data on stock and inventory etc. The mobile apps offer an insight of real-data analytics.
The collection of vital data helps the business to understand the consumer behavior of each user and plan their strategy accordingly. The customization of apps will help in sending the personalized messages and notifications based on discounts and offers in real-time. The reviews and feedbacks received in real-time can help you analyze the satisfaction level of the customers.
4. Boosting the Loyalty of the Customers
When you are planning to build a customized app, you are also boosting the customer loyalty. Today we have got more mediums of advertisements apart from the traditional ones. Undeniably, the website banners, the social media advertising and email marketing are the ones that have been added to the list.
However, it has important to make your users the loyal customers of your products and services. This would happen if you establish a true connection with your target audiences.
5. Easily Integrated with the Software
Having a customized app offers you the benefit of integrating it with the software used by the company. It must be noted that custom-built apps are usually developed on the Mobile Application Development Platform (MADP) making it easier for the Customer Relationship Management (CRM) to connect with the MADP.
You also need to remember the fact you will not be able to run the third-party apps with Enterprise Resource Planning (ERP) if it is not properly integrated with the software.
6. Optimum Return-on Investment
One of the key questions that often cross the mind of a business owner is whether the mobile application will offer him the required ROI, which he has targeted.
The mobile application offers a spectrum of benefits to any business enterprise and if you go for a customized app, there is every opportunity of reaping the best profit provided you have strong business acumen and out of the box marketing plans.
Read also: How to Measure ROI for Your App Development
7. Can Become the Marketing Channels
The customized apps can prove to good marketing channels for the business enterprises. This is because all the information regarding the company, its background, product and services, customer reviews and ratings, features and functionalities, and much more are all displayed at one place.
The customer just has to login-in into his account, select the product, make the payment through the options available and it will rightly be delivered at the doorstep.
Moreover, you can also provide your customers with other valuable information such as on specific discounts, coupons or the cash rewards.
8. Improves Employee Efficiency and Productivity
A result of a survey stated that custom-designed enterprise apps help a great deal in improving the efficiency of the employees and resulting in overall increase of the productivity. They help in streamlining the entire tasks and it becomes easier to accomplish the target.
Similarly, when the employee productivity is increasing, the morale of the workers also gets boosted. Another aspect that enhances the productivity is on the support real-time chat facility addressing the concerns of the customers.
9. Surpass the Market Competition
If you are challenging the market in the small or the mid level section, there is every opportunity to gain the upper hand over your competitors. A mobile app will definitely provide a totally new impetus and dimension to your business and this is where you would throw a big surprise for all!
10. Get Customer Visibility 24×7
In a recent research, it has been proved that U.S. adults spend approximately about 3 and half hours on the mobile devices. And with people having a wide range of different apps in their Smartphones, you have the chance of getting a customer visibility of 24×7.
We are aware that mobile applications are indeed one of the great assets for any business enterprise to reach out the targeted audience. However, the fact that customized apps will further augment the business process and make it much easier to get closer to the customers and their specified needs.