Top Benefits that eCommerce Apps Offer in Gaining More Traffic

There is no denial to the fact that the various eCommerce websites and mobile applications has taken the entire world by storm. The massive and enormous success of Amazon, Flipkart or eBay and others speaks volumes for itself and we need no other evidence to prove the statement.

Who would have thought a decade ago that one can buy all necessary items of use under one roof and you don’t even need to walk down to the nearest store to get these products. They are delivered right at the doorstep within the shortest possible time. And to add more convenience, the eCommerce is one online shop that is available 24x7x365 days; never getting shut down.

Let’s now have a glance at some of the statistics that will reveal why the eCommerce apps and sites have created a pandemonium worldwide. According to a survey, the eCommerce mobile apps usage increased by 174% in 2014. Business Intelligence, a research service of Business Insider predicts that the total revenue share of the mCommerce is expected to stay around at $284 million or 45% in US alone by the year 2020.

It is the dominance of the eCommerce apps or sites that today many retailers are also rooting towards them with the intention of selling their products. Truly they have understood the fact that it is one optimal platform where they can sell all their items online and reach out to a large number of targeted customers with minimal effort.

Moreover, it has also been predominantly seen that the users first check the mobile app to go through the products and if they feel, then they shift to the responsive eCommerce website. Therefore, the eCommerce apps have become a necessity nowadays if you want to compete in this stiff race.

1. The eCommerce at Your Round the Clock Services

It has been stated earlier that one of the major benefits that eCommerce apps provide in engaging more traffic is the fact that they offer round the clock services to their customers.

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Having said that, the customer can book his desired product at any hour of the day even at midnight and from anywhere with just a few taps of the finger. The purchases and sales goes on continuously without any interruption. Once you book the product your job is done and it will be delivered at an address of your choice. That’s it. It’s simple as that!

Read also: Why Online Retailers Should Invest In eCommerce Mobile App?

2. Faster Access at the Products within Hand

One can deny the fact the mobile eCommerce apps loader faster than the websites do. And the access to the extensive range of the products is also at the tip of the fingers. The users don’t have to take the pain of switching on their personal computers or laptops, they browse the different items and their prices right from their smartphones.

The fast loading also helps in gaining more traffic to your app. But if the app is slow the customers may lose his interest and will switch on to some other app or website in the meanwhile. Therefore, maintaining the customer loyalty becomes very important.

3. Widest Choices of Renowned Brands at One Junction

Adobe published a data which stated that 67% of the online shoppers hook to the eCommerce apps because they get the widest assortment of their favorite brands all at one junction. They don’t need to visit somewhere else. And the icing on the cake is that most of the time eCommerce websites offer attractive discounts and offers especially if there is any festive occasion.

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They also entice the customers with additional rebates if the customer downloads their app and does purchasing from there. So, why should the audience look beyond eCommerce when each of the items is readily available without spending more?

4. eCommerce Apps can be Even Assessed Offline

One of the major pros that eCommerce apps provide in enhancing better engagement is that they can be even accessed when the user does not the internet facility in his smartphone. This is one facility which is not available in the case of a website. The user can choose the products he prefers to buy and add it into the cart.

In fact, there has been a change of the trend. Many people do visit the eCommerce apps even if they don’t wish to purchase anything. They intend to check what new stock of products have arrived in the online store.

5. Taking the Advantage of the In-built Tools

The eCommerce apps gives you a viable opportunity to take full advantage of the inbuilt tools and features. Now you can share the pictures of the products found in the app with your friends and family through social media apps. This acts as a great marketing asset wherein your product information passes on from one person to another.

In addition, the scanner helps to scan the items better through the distant codes. Above all this will enrich the experience of the end users, which is the prime aim of the eCommerce business owners.

6. The Numbers of Smartphone Users are Steadfastly Increasing

Well, it’s high time to think about the eCommerce mobile apps because you know very well that the numbers of smartphone users globally are multiplying at a rapid pace in comparison to desktop or laptop.

According to TechCrunch, it has been estimated that the total number of smartphone users will be somewhat around 6.1 billion by the year 2020. So, you have to prepare for that race as the future of eCommerce apps seems to be quite an illuminating one.

7. Apps offer the Instant Communication Opportunity

If you are willing to get more traffic into your app, one of the best ways is to establish a communication with your target audiences. You will feel too blessed with the facility of eCommerce apps that provides you spontaneous opportunity to interact the user and give him the specific information whenever he requires. You can also assist him in finding a particular product within the specified budget estimate.

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And that is not all. The apps have also one of the useful tools in the form of push notifications. You can send notifications to your potential customers via emails or SMS, push notifications just to inform about the arrival of the new stock or if you are offering exciting coupons and discounts on the prices.

8. Using the Social Media Platforms for Marketing

Today online branding or marketing is rather regarded as incomplete without the use of the social media tools. Take full benefit of promoting your items through Facebook, Twitter, Instagram or Pinterest and request your customers to share the links and updates about the products. You can also ask your users to review or send feedback through social media which proposes to be a handy asset.

9. Digital Transactions through Mobile Apps on Rise

This is another great news. In fact, according to Statista, 23.3% online transactions are being carried out through mobile apps because of the presence of payment gateway. During the last couple of years or more, the numbers have got doubled and this scale is certainly going upwards.

10. Apps Helping to Get Customer Data

With the help of the eCommerce app, the retailer can get valuable data of customers with special insights into their personal likings or disliking. Apart from that you can collect information on the gender, age, shopping behavior and so on. This will help you in sending push notifications to the customers and the customer will appreciate this extra attention.

Conclusion

So, if you want more customers to ride your boat then it is highly recommended to get your eCommerce app developed. This is the era of online shopping and eCommerce has already bagged the driver’s seat.

Just keep in mind that with each passing day the number of eCommerce apps are adding into this vast global market. Better not lack behind. Get in touch with a highly experienced app development company to design an extraordinary app that edges over others.

Anish Panchal is a Sr. SEO analyst and digital marketer at Mindinventory - a globally recognized web and mobile app development company. He frequently writes about tech news, mobile technology and marketing tactics, etc.