social media apps

Important Features To Consider When Developing A Successful Social Media App

When we talk about the social media app, most of the people think about Whatsapp, Facebook, Twitter or YouTube in their mind, but the spectrum of social media app is even broader than thinking of the common people. Integrating useful social features in your app make unsurpassed impact on the growth and reputation of your business in the short term. A strategically and intellectually developed social media app definitely offers impressive outcomes for fruitful revolution in your business.

Based on one survey, the number of active social media users is approximately 2.3 billion. The numbers of social media app users were raised last year by 176 million and every year, more than 1 million active social media users are added. Hence, for development of successful social media app, there are several essential aspects need to consider such as most important and essential features to be included in the app.

In order to build a social network or create more social experience right from a scratch, it become essential to comprehend user experience and significant features. Here we have discussed about some important features necessary to include in your social media app.

Social Media Connection
The trend of social media apps increasing as it offers great connectivity to people to stay connected with their friends and relatives all across the world. Allow your users to connect easily with your app draw them to proceed in your app. In order to raise social graph swiftly, leveraging existing social connections work efficiently. Accelerating login process will have more chance to reduce abandon ratio. Allowing users to perform an initial process with complete ease increase their interest in your app. Moreover, users always approach apps with user-friendly navigation with advanced functionality.

Choosing the Popular Platform
Nowadays, iOS and Android are the most popular platforms that widely used globally. Hence, choosing the popular platform with throughout testing on different devices becomes a necessity in order to make app seamless and increase its reach to a global audience.

Customize Use Profile
In social networking, people are always keen to make their profile impressive to enhance their reputation in social groups. In the social media app, normally users prefer to make their profiles with activities, interests, status, mood and other updates as well as occasionally upload photos, video and other stuff related to recent trends, festival, events, etc. Hence, with common information such as user id, nickname, name, bio data, and other personal information, customize profile picture, catchy slogan, personal interest, etc. helps users to enhance their credibility and improve identity. Moreover, app developers can offer attractive fonts, styles and combinations to make a custom profile appealing.

Building a network of Friends/Followers
The app allows users to easily invite friends with only a click. There are two popular models help to create connections are friends and followers, known as private and public network. For building social media app, developers should comprehend a user graph allows users to connect with friends quickly. In addition, follower helps users to increase social strength.

Notification and News Feed
The social app gives power to users to express their views and enhance their social capabilities and responsibilities. Enable to make user’s network activities in a single view. Allow them to share content, stories, update status, upload video/audio, presentations, images, etc. Push notifications, leave suggestions, news feed, email, rates, reviews becomes powerful tools in social networking to make an app popular. News feed increase possibilities to create rich content flow from the user’s network and followers as well as include content such as posts, photos and videos created by users. Functionalities such as comment and like increase interactivity between users. Thus, feed becomes the most essential features in social networking app helps people to motivate each other.

Security, Support and updates
Mobile app developers should consider thoroughly about the prime important factors regarding privacy and security of users’ personal information. Moreover, consistent support and regular update become vital for the development of a long-lasting app. Updating app with advanced features and functionalities as well as fixing bugs, if any, helps your users to stay connected for long term.

Related blog: Best Ways to Avoid Security Issues in App Development

Integration & Interaction of Social Media
In order to established connection in social networks; groups, messages, email, content based connections, as well as recommendations, search and other features comprises key importance. Integrating existing services help in gaining excellent user experience of communication. In addition, interacting with social networks such as personal networks (Whatsapp, Facebook), professional networks (LinkedIn), multimedia sharing networks (YouTube), micro-blogging (Twitter), etc. helps users to stay connected with their existing network as well as boost their social activities in the global.

Choosing the most precise feature framework make impacts on the success of your social media app
For development of a successful social media app, a mobile application development company has to make strategic planning right from the conceptualization of an app to its development & intellectual marketing and successful launch. Moreover, design strategy, support and maintenance of an app plays important role. Choosing a perfect communication model to design an app makes an impact on selecting essential features for your app.

Selecting popular platform such as Android and iOS helps in increase performance of an app, proffer complete access of built-in services as well as enhance user interface and user experience. Considering MVP (minimum viable product) helps in cost-effective development as well as market the product quickly.

Comprehending your target audience and content becomes a prime concern while selecting the communication model to build a social media app. Make precise planning to enhance your app popularity and fix strategic plans for its periodic upgrades to implement its with recent features that gives user engaging and amazing experience. Selecting right features based on your communication model influence user engagement, retention, and overall growth of an app.

Therefore, development of a social media app by an expert and professional app development company helps in setting an accurate feature framework.

Conclusion
Social media app development needs great expertise, experience and know-how to comprehend the mindset of the target audience in order to make it successful for long-term. If you need to develop a long-lasting social media app, hiring a professional mobile app development company having a team of veteran app developers can accomplish your purpose to turn your innovative app idea into a business-driven app.